The focus at the World of Packaging in Shanghai was on maintenance-free high-performance chains for the packaging industry and the Marathon Lift rigid chain system.

As part of our sales strategy for the Asian market, we showcased high-performance drive solutions for demanding packaging applications and offered expert consulting and tailored services for the Chinese market at the Shanghai World of Packaging.

Our maintenance-free high-performance chains as well as our Marathon Lift sparked great interest of visitors to the trade fair. Potential customers were particularly impressed by the combination of freedom from maintenance, the very compact design which enables application even with small footprint.

Thanks to our strategic partnership with LSPTC, a leading supplier of industrial drive and control solutions in the Chinese market, we are able to offer our local customers a distinctive combination of high-performance products for drive, conveyor, and lifting applications, as well as comprehensive services. A central advantage for our Chinese customers was already clearly visible at trade fair: Without language barriers, interested parties received in-depth information about our products first-hand and can leverage this advantage for further comprehensive technical consulting.

‘Our partner LSPTC has been established in China for many years, with branches and technically trained staff. Through our strategic alliance, we are able to uphold Wippermann's high quality standards in both consulting and service across Asian markets. Therefore, our cooperation offers a tangible added value for our customers. The consolidation of expertise affords our companies a distinct competitive advantage in a global market’, as Dr. Stephan Gerber, Managing Director of Wippermann, explains. ‘In particular, our shared commitment to a consistent customer-oriented approach and the uncompromising quality of our solutions is an important requirement for our joint success’. 

Maximum availability of high-quality drive components

The technical requirements for drive solutions in the packaging and food industries are very similar across global markets. The intricate procedures for processing and packaging of a broad range of products – especially in the food industry – impose exceptionally high demands on the maintenance-free, reliable, and hygienic-compliant nature of drive components.

To this end, we offer our Chinese customers maintenance-free high-performance chains in a completely lubricant-free and FDA-approved design, as well as chain systems that are highly resistant to water, chemicals or cleaning agents, for example.

Thanks to our alliance with LSPTC, we are able to offer the appropriate range from local stock and guarantee high availability - a crucial advantage for discerning customers in the Chinese market.